The Drum - Keep on Moving
September 8, 2020
“In fine-tuning the JET brand our aim is to improve the experience for our customers and to give the drivers who visit our forecourts everything they need and want to continue their journeys quickly and safely.” says Mary Wolf, managing director, UK marketing, Phillips 66 Limited
“It is a simple, straightforward ‘driver-first’ ethos that is perfectly captured in this new campaign.”
The TV ad aired from 1 September, to be shown throughout the month across the Midlands and the North of England. Other elements of the Keep on Moving campaign will be rolled out nationally on social media throughout the month.